One of two resorts owned and operated by Trump Entertainment Resorts, Trump Plaza is one of the most visible casinos on Atlantic City’s fabled boardwalk. Yet despite its prime location and recognizable name, there’s little about Trump Plaza that differentiates it from the other deteriorating AC casinos built in the 1980s. In fact, if it weren’t for Trump Plaza’s mortgage owner Carl Icahn barring the deal, the once exclusive establishment would have been sold to the Meruelo Group for a […]

The largest of Atlantic City’s original resorts, the Tropicana is not the most glamorous New Jersey casino, nor is it the most profitable. But what it lacks in glitz it makes up for in long-term stability. If the Tropicana carries its penchant for constancy over into the soon to be flourishing Internet gaming market, it could very well play the role of dark horse, forcing the Goliaths of the iGaming arena to at least take notice. Tropicana’s approach to online […]

The least profitable of the four Atlantic City properties operated by Caesars Entertainment, the quirky Showboat casino has made a stalwart effort to remain viable in New Jersey’s rapidly changing gambling climate. The Mardi Gras themed casino added a new tower in 2003, followed four years later by a remodeling of its original tower. And unlike its decaying boardwalk neighbors, Showboat manages to appear fresh and alive. Yes, despite its best efforts, the Showboat (or simply the Boat, as it […]

Following in the footsteps of the Borgata, Atlantic City’s newest casino Revel marketed itself as a premium Las Vegas-style resort and nightlife destination. And although its strategy succeeded at attracting upper class leisure vacationers, the average Atlantic City patron is interested in the one activity Revel’s planning team failed to emphasize – gambling. Mere months after declaring bankruptcy, the much maligned casino has restructured its business plan to be more amenable to gamblers, a strategy that may incorporate an online […]

Harrah’s Resort is the crowning achievement of Caesars Entertainment’s foray into Atlantic City. Since opening its doors to the public for the first time in 1980, the once sole inhabitant of AC’s marina dominated New Jersey’s gambling market for a number of years. It would face its only major threat when construction completed on the Borgata in 2003. But instead of buckling under the pressure, Harrah’s continued to expand, opening two new towers in the 2000s that rivaled the Borgata’s […]

Overshadowed by its prominent neighbors Harrah’s and the Borgata, the newly rebranded Golden Nugget has struggled to find its footing in Atlantic City’s ultra-competitive marina space. Formerly known as the Trump Marina, the least profitable of Trump Entertainment’s triumvirate of Atlantic City casinos was sold to Landry’s in 2011 for the meager price of $28 million. Landry’s would dump nearly $150 million into an extensive renovation process; an effort that up until this point has fallen flat, as the Nugget […]

Caesars Atlantic City is one of four Atlantic City establishments controlled by the gaming, hotel, and resort company Caesars Entertainment. Over the course of the past 10 years, the boardwalk-based relic has been expanded and renovated several times. Yet despite the improvements, Caesars was hit harder by the economic downswing and the emergence of new gambling markets in Delaware and Pennsylvania than most other Atlantic City casinos. Over the course of one month in 2013, Caesars revenues dropped a staggering […]

For the better part of a decade, PokerStars dominated New Jersey’s online poker scene. Then Black Friday happened, and in one felt swoop the gaming behemoth’s presence in the Garden State, and the rest of the United Stated for that matter, went from omnipresent to virtually nonexistent. Since then, PokerStars and its parent company the Rational Group have been plotting ways to reestablish themselves in New Jersey; this time in accordance with regulations dictated by the New Jersey Division of […]